Saudi Arabia launched the Halaal forum in Makkah
January 24, 2024
The Makkah Halal Forum, a three-day event is holding currently under the patronage of Minister of Commerce Dr Majed Al-Qasabi at the Exhibition and Events Center of the Makkah Chamber of Commerce and Industry. The event which kicked off on Tuesday and is to explore the promotion of halal industries by presenting global experiences.
Expected attendants in the forum are Senior officials of the Saudi Food and Drug Authority, the Islamic Chamber for Halal Services Company, and the Saudi Standards, Metrology and Quality Organization. This is in line with the trends of Saudi Arabia related to halal industries and its goals of supporting national economic growth and participating in its diversification.
On Tuesday, the forum witnessed four discussion sessions, the first of which includes “Successful models in the halal industry,” which shed light on the innovation, promotion, and marketing of halal products and presents case studies of specific experiences in the halal industry, followed by the second session on “Global experiences in the halal industry,” which focused on regulatory, legislative, legal, developmental and economic experiences in the halal industry.
The third session would discuss “Innovation in marketing and commercial excellence in the travel and tourism industry. It will address the importance of innovation in the halal travel and tourism services industry, information and communication technology and the travel industry, and mechanisms for enhancing cooperation between companies and institutions in the travel and tourism industry.
The fourth session, “Development and Transformation of the Halal Industry by Presenting Visions and Challenges,” would review the best practices and successful models for innovation, development and marketing in the halal industry. The forum will be accompanied by exchange sessions for bilateral relations of business owners (B2B) to enhance cooperation among them and attract new opportunities and innovative businesses that contribute to the growth of halal industries.
Source: Saudi Gazette